Each our programme is a carefully adjusted mechanism that easily copes with marketing tasks. In our work, we bring to perfection every detail:
Another important aspect that affects the success of a loyalty programme is the high professionalism of its performer. We know it. That is why, our team includes only those who every day make each detail of a programme perfect in order to make it work like a Swiss clock—accurately, reliably, without failures.
The implementation of a loyalty programme in 2011 was a market necessity, as all of our main competitors had already had their own customer programmes. We needed to launch it as quickly as possible: we did not have time to create our own pool of partners. And so we approached Zolotaya Seredina, which then included us in their Coalition and became the organiser of our Coalition Loyalty Programme. Sovcombank was also brought in. Today, the programme contributes to Tsifrograd's continuous capital growth and serves as the company's competitive differentiator for its customers.