Beauty Salon Reduces Discount Costs by 5 Times!
We have received the first results of the Smart Loyalty bonus programme from Ramira, a beauty salon in Barnaul. Nataliya Komysheva, the administrator of Ramira, reached out to the specialists of Zolotaya Seredina in December 2014. According to her, they had discovered the possibility of using bonus programmes in beauty salons during a workshop. «We […]
Read moreZolotaya Seredina Experiments with the Customers of Parfyumika (Novosibirsk)
On 26 February, Zolotaya Seredina launched the pilot version of an updated bonus programme for Parfyumika, a large retail chain based in Novosibirsk. The main goal was to maximise the efficiency of the existing bonus programme. According to Rostislav Senkevich, the Director of the Parfyumika retail chain, there were many reasons to agree to partner up […]
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