Speeches of Sergey Borodin, an expert of Zolotaya Seredina, at the XII International Customer Experience Forum. One of the country’s key events in the area of customer relationship management, the XII International Customer Experience Forum, took place on 27–28 October in Moscow. It brought together, on its platform, about 300 top managers, experts, and specialists of Russian […]
On the 17 October, the first conference devoted to the secrets of customer service was held in Novosibirsk. There, more than a dozen speakers represented the ways the improved service can help to earn more money, strengthen market positions, upstage the competition, and make the customers satisfied without spending more than necessary. The speakers included world-renowned […]
The members of the Union of Independent Networks of Russia met at the World Trade Centre on 2 June 2015. 120 heads represented regional retail chains at the event. The forum covered many important issues, including the mechanisms of customer management. One of the forum speakers was Anton Semennikov, the CEO of Zolotaya Seredina. In his […]
On 26 February, Zolotaya Seredina launched the pilot version of an updated bonus programme for Parfyumika, a large retail chain based in Novosibirsk. The main goal was to maximise the efficiency of the existing bonus programme. According to Rostislav Senkevich, the Director of the Parfyumika retail chain, there were many reasons to agree to partner up […]
We have received the first results of the Smart Loyalty bonus programme from Ramira, a beauty salon in Barnaul. Nataliya Komysheva, the administrator of Ramira, reached out to the specialists of Zolotaya Seredina in December 2014. According to her, they had discovered the possibility of using bonus programmes in beauty salons during a workshop. «We […]
