Our specialists are well aware that if you want a loyalty programme to work perfectly, you will have to keep your finger on its pulse. We consider our steadfast interaction with our partner’s staff, provision of all the necessary materials, and timely response to any customer queries to be the cornerstone of success of all Zolotaya Seredina’s loyalty programmes. Organisational functions mean carrying out the following activities on a periodic basis:
Cooperation with our partner's staff
Providing the information about promotional events, training new personnel, and monitoring the performance of regular staff.
Providing consumable materials
A full cycle of working with questionnaires: production, logistics, data retrieval and conversion into electronic form, storage, and disposal.
Production, logistics, storage, and disposal of cards. Development and production of POS materials, as well as their logistics, storage, and disposal.
Reporting process control
For this purpose, our specialists make regular check calls to call centres and conduct mystery shopping.
Developing and maintaining cooperation under partner and coalition programmes
Our specialists thoroughly inspect the terms of cooperation with such programmes, carry out customer acquisition activities, carefully analyse the reasons and execute termination of agreements.