Today, loyalty programmes in B2B sector gain their momentum. Many companies began to realise the need to implement comprehensive and transparent solutions for effective motivation of their employees and business partners.

For B2B companies, Zolotaya Seredina has developed complex solutions based on which they have been creating loyalty programmes for many years, programmes that are easily adjustable to the needs of any business and to constantly changing market realities.

A particularly important moment in the loyalty programmes development is a calculation of a reward system for employees and partners of our Customers. This system should be transparent, easy to use, and most importantly, economically beneficial. That is why the Zolotaya Seredina specialists have a complex approach to setting up a motivation system. In the course of work under a loyalty project, every decision is studied from the perspective of marketing, finance, economics, law, and high technology. This approach enables us to create very practical and effective loyalty programmes for B2B sector.