Beauty Salon Reduces Discount Costs by 5 Times!
We have received the first results of the Smart Loyalty bonus programme from Ramira, a beauty salon in Barnaul. Nataliya Komysheva, the administrator of Ramira, reached out to the specialists of Zolotaya Seredina in December 2014. According to her, they had discovered the possibility of using bonus programmes in beauty salons during a workshop. «We […]
Zolotaya Seredina Experiments with the Customers of Parfyumika (Novosibirsk)
On 26 February, Zolotaya Seredina launched the pilot version of an updated bonus programme for Parfyumika, a large retail chain based in Novosibirsk. The main goal was to maximise the efficiency of the existing bonus programme. According to Rostislav Senkevich, the Director of the Parfyumika retail chain, there were many reasons to agree to partner up […]
CEO of Zolotaya Seredina Presented a Report During the Russian Retail Week
The members of the Union of Independent Networks of Russia met at the World Trade Centre on 2 June 2015. 120 heads represented regional retail chains at the event. The forum covered many important issues, including the mechanisms of customer management. One of the forum speakers was Anton Semennikov, the CEO of Zolotaya Seredina. In his […]