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Working with Zolotaya Seredina was great: they made allowance for all of our company's "peculiarities" and demonstrated a very flexible approach to our requests. The loyalty programme goals for the first year were achieved in the first 8 months, we gained more regular customers, and expenditures for discounts were reduced. The programme has been managed better due to the quality performance by Zolotaya Seredina's team and the application of a modern CRM system.