Zolotaya Seredina Experiments with the Customers of Parfyumika (Novosibirsk)
On 26 February, Zolotaya Seredina launched the pilot version of an updated bonus programme for Parfyumika, a large retail chain based in Novosibirsk. The main goal was to maximise the efficiency of the existing bonus programme. According to Rostislav Senkevich, the Director of the Parfyumika retail chain, there were many reasons to agree to partner up […]
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